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Brand Evolution

Pattabhi Agro promoting rice and grocery items in the domestic market with the brand name of Lohitha, and the products received a tremendous response from all corners. The company introduced different varieties of rice namely JSR, BPT, HMT, SONA & SWARNA, BASMATI, BROWN & ORGANIC and in Cooking oils namely Refined Rice Bran oil, Sunflower Oil & Palm Oil. Also premium products Idly Ravva, Rice Ravva, Sugar, Pulses, Dals, Atta and more grocery items.

Lohitha is the Brand mostly recommended in local market from the year 2001. Pattabhi Agro is having business tie-ups with already existing multi branded modern retailers like Aditya Birla, Walmart, DMart and small outlets. Pattabhi Agro started their own retail outlets to market the products to fill the gap where modern outlets are not spending at urban & rural areas. Lohitha rice has market the substantial share in the states Andhra Pradesh, Telangana & Kerala.