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Vision & Mission

Our strongly believe our strengths and have contributed immensely in helping us emerge as the world’s largest non-Basmati rice exporter and miller. Taking forward the legacy of non-Basmati rice in India, our confidence in putting the customer first, using top notch technology and most importantly working with farmers, is what has strengthened us through the 20 years and more.

VISION

To be a global leader in the rice industry, recognized for our commitment to innovation, quality, and sustainability. We aspire to continuously enhance our production capabilities, expand our market reach, and contribute to the well-being of our employees, customers, and the communities we serve

MISSION

To produce and export the highest quality rice and rice products by leveraging advanced technology and sustainable practices. We aim to exceed customer expectations globally while supporting the agricultural community and ensuring environmental responsibility.

VALUES
  • We believe in putting the customer first.

  • We believe in valuing the work of farmers.

  • We believe in seeking to be a learning organisation.

  • We believe people make an organisation.

  • We believe in encouraging ideas, enterprise and teamwork

  • We believe in working towards achieving zero-defect quality.

  • We believe it’s essential to behave responsibly as a global corporate citizen.

  • We believe in using world-class technology to attain market leadership.

  • We believe in building a work culture based on merit, integrity and transparency.