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Vision & Mission

Our strongly believe our strengths and have contributed immensely in helping us emerge as the world’s largest non-Basmati rice exporter and miller. Taking forward the legacy of non-Basmati rice in India, our confidence in putting the customer first, using top notch technology and most importantly working with farmers, is what has strengthened us through the 20 years and more.


To domain and enrich the legacy of non-Basmati in India by ensuring the genetic integrity of the seed, by promising farmers to adopt scientific agricultural practices and by leveraging world-class rice processing technologies, so as to emerge as the industry benchmark for product quality and customer service


As the world’s number one non-Basmati competitor, we are committed to deliver accuracy – perfect quality to our customers; develop a professional work environment that raises employee excellence, growth and job satisfaction; and build a financially strong, growth focused on company that creates value for our stakeholders.

  • We believe in putting the customer first.

  • We believe in valuing the work of farmers.

  • We believe in seeking to be a learning organisation.

  • We believe people make an organisation.

  • We believe in encouraging ideas, enterprise and teamwork

  • We believe in working towards achieving zero-defect quality.

  • We believe it’s essential to behave responsibly as a global corporate citizen.

  • We believe in using world-class technology to attain market leadership.

  • We believe in building a work culture based on merit, integrity and transparency.