Sri Rama Group of companies had a very humble beginning in the year 1940 with the establishment of Sri Ramlingeswara Rice & Oil Mills at Velpur, West Godavari District, Andhar Pradesh, India. The rice industry was going through challenging times due to non standardization and ancient agriculture practices.
Company’s vision to, standardize the rice manufacturing, client centric approach, increasing farm yield educating farmers, introduction of new high yield crops are few of the driving factors in our organization.
The group inaugurated their first world class integrated rice milling plant in the year 2007 with a capacity to mill 100 tons/hr of paddy. Machinery was imported from Japan and Australia which can make premium quality Indian non-basmati rice. The plant has integrated 9 megawatt power plant there by reducing external dependency on power supply hence contributing in reducing environmental foot print. We also have 250 tons Bran oil extracting solvent plant.
We are the first rice mill to introduce Grain sorting and grading machines in south India. Introduction of world class equipment generated superior export quality rice. Now Kakinada has been recognized as an exporting hub of rice throughout the world. We are pioneers in exporting Indian Long Grain rice from Kakinada deep water port by introducing state of the art technology, logistics and innovative and forward looking practices. Our firm offers direct employment to closely 400 people and another 500 daily wage workers, service base firms and ancillary units are depended on our firm.
Our mill is strategically located near to Kakinada port and have extensive port warehouses with qualified and knowledgeable personnel who can handle bulk cargo. We are the only firm having cleaning, sorting and grading machines in the Kakinada port. Our warehouses are located in the port alongside railway sidings. The company has invested and created infrastructure close to port to ease logistical constraints and to minimize losses.
Our growth in rice export over the years demonstrates the quality, consistency and strive for continuous innovation. We are recognized by Indian government trading house and also well knowns to International traders such as Louis Dreyfus, Platinum Corp., VoestAlpine, Phoenix, OLAM and Topefer to name a few. Today rice from our mill goes to all over the word from Far East, Africa to European continents. We have the expertise to manufacture rice according to the country specific requirement. Location advantages have created new opportunities for the company to export agricultural commodities such as Maize and Wheat.
We also have strong domestic market presence with our in-house brands such as “Lohitha”. Our rice is marketed within Andhra Pradesh and Telangana States under Lohitha Brand. In Kerala State we have marketed under the Brands as “Kerala Madam” and “B.R.R premium rice”.
We are continuously improving our offering in terms of technology by implementing ERP to increase all our stakeholder satisfaction. Our research and development team is working with the local farmers to introduce new seed varieties which can improve yield, quality and net income to farmers. We also support distressed farmers with funds, fertilizers and expert advice
from qualifies Agri specialists.
For the year 2011-2012 we exported 1 million tons of non basmati rice throughout the world. Due to exceptional demand for rice we are on a expansion mode to install new milling capacity at our plants. Our efforts have been recognized by APEDA, Govt of India and they have awarded Golden Trophy in Non-Basmati rice category.
Our well thought business strategy along with sustainable business practices along with strong management have contributed in value creation. We achieved sales of 1200 Crores Indian rupees for the year2012-13.
Corporate Social Responsibility:
We not only strive to be leader in our core business but also promote the progression of our people as well as participate in local welfare scheme. We take our employee welfare with highest priority. We offer highly Subsidized canteen, subsidized rice, Free employee Transport, employee quarters with free power and electricity.
We give paramount importance to employee health and safety by providing industrial shoes, aprons, safety hat, nose mask and uniforms.
Special need children Educational Fund:
we provide books, Clothing and necessary support for the handicap children.
We take utmost care of our environment. We identified three areas Power generation, Green plantation and Water treatment. We generate 9 Megawatt power from incinerating industrial waste. Our factory uses 6 Megawatt and the remaining is given back to the grid where there is severe electrical shortage.
We have also installed water treatment plant in order to recycle the water used in our factory. By this exercise we are able to reduce ground water pollution.
Our management has highest regard for green spaces. We planted green vegetation in and around the factory premises with a view to reduce our carbon foot print.